Videos people actually watch.
Products that make sense.
Built faster with AI.
Hey, I'm Sanjith. I've spent the last 8+ years editing videos that keep people watching, and 3+ years in product management & design learning what makes audiences tick. Today, I bring both worlds together—using modern AI tools to test creative ideas quickly, take the guesswork out of video, and build work that genuinely connects.
From First Idea to Videos That Perform
Great videos aren't just sharp edits—they're built on understanding the viewer, keeping pacing tight, and using modern AI tools to try bold ideas without slowing down.
PM & UX Research
Grounding creative hooks in actual customer friction, product value propositions, and user onboarding drop-offs mapped from 3+ years of PM experience.
Agentic Orchestration
Directing generative agents (Claude Code, Antigravity) and video models (Wan 2.1, Seedance) to prototype and generate consistent characters.
8-Year Editorial Rhythm
Applying 8+ years of post-production craft: seamless cut pacing, visual breathing room, color grading, and dynamic typographic hierarchy.
Pedagogical Clarity
Drawing from EdTech video direction to make complex software intuitive, digestible, and culturally resonant across multiple languages.
Customer Value
Shipping high-retention video creatives that respect the viewer's time, communicate real value, and drive sustainable adoption.
Video Library
Comprehensive production portfolio across brand campaigns, performance ads, and creator UGC. Click play on any card to watch in-place.
How I Think, Edit & Build
Hands-on post-production instinct combined with product thinking and modern AI workflows.
Video Editing & Post-Production
Nearly a decade of cut-by-cut craft. Directing rhythm, invisible cuts, color grading, audio synchronization, and emotional hooks across commercials, brand films, and performance ads.
Product Management & EdTech
Architecting product flows, educational video systems, and user onboarding journeys. Deep understanding of pedagogical clarity, UX friction, and sustained retention mechanics.
New-Age Tech & AI Agents
Converting years of real-world editing and PM experience into modern technology using Claude Code, Codex, Antigravity, and generative agents. Pushing consumer-level AI frontiers.
Customer Value Over Quick Paychecks
"Real product design and editorial storytelling are never about vanity metrics or quick cash grabs. It’s about building meaningful, resonant assets that solve real user friction, clarify product utility, and deliver authentic value to the client and their end-user."
Let's make something
great together.
Got an exciting campaign, a video that needs a fresh cut, or a product idea you're bringing to life? I'd love to chat.